The State of Social Media (DES) - Online - School of Continuing Education, University Of Wisconsin

	The State of Social Media (DES)

	Examine social media from its beginnings to the current state. Get an overview of how social media is used in business communication, presented through case studies demonstrating the success and failure of social strategies. Areas of Focus: Social media evolution - Rise of social media, definitions and usage - Integration into communication programs Social platforms - Types of platforms - Usage and adoption - Success stories Social media approaches - Social marketing - Social communications - Promotional This course can be taken as standalone or as part of the Social Media Online Certificate.

	This program can be applied toward the: Business Communication Certificate
	Notes Required Textbook (Purchased by Participant) - Social Media ROI, by Olivier Blanchard ISBN 0789747413
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	Dates and locations to be announced. Fee: $375 CEUs: 0.7
	Email us with your interest, contact:
		Business & Management General Information, sce-bus@uwm.edu, 414-227-3220

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