|Examine social media from its beginnings to the current state. Get an overview of how social media is used in business communication, presented through case studies demonstrating the success and failure of social strategies.
Areas of Focus:
Social media evolution
- Rise of social media, definitions and usage
- Integration into communication programs
- Types of platforms
- Usage and adoption
- Success stories
Social media approaches
- Social marketing
- Social communications
This course can be taken as standalone or as part of the Social Media Online Certificate.