Social Media Adoption - Online - School of Continuing Education, University Of Wisconsin

	Social Media Adoption

	This course focuses on exploring data that supports the use and integration of social media into the business environment. Review changes in the digital landscape and the evolution of social media, and discuss the platforms, usage, business impact and case studies for both successful and failed social media programs. Learning Outcomes Participants will be able to demonstrate the importance social media has in the business strategy by presenting case studies and business data relevant to their organization and highlighting opportunities to leverage social media within their industry.
Benefits and Learning Outcomes ▼ Understand the impact of social media on the business environment Apply social media usage data to business strategy Analyze social media's impact on your business Close ▲
	Notes Required Textbook: (Purchased by Participant) Optimize by Lee Odden ISBN 13: 978-1-118-16777-9

	Instructor: Jamey Shiels

	Email us with your interest, contact:
		Business & Management General Information, sce-bus@uwm.edu, 414-227-3220

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