Part of the Specialist track. Focus on the role of content in powering a successful social media program. You will work through the production and syndication process. Be lead through the creation of a content calendar and daily distribution and tracking.
Learning Objectives
• Explore the use of content as an audience engagement tool
• Understanding the difference between social marketing and social communications
• Understand content production and syndication processes Learning Outcomes
• Creation and population of a content calendar
• Develop a framework for producing and organizing content
• Development of a content syndication process
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