|Part of the Specialist track. Focus on the role of content in powering a successful social media program. You will work through the production and syndication process. Be lead through the creation of a content calendar and daily distribution and tracking.
• Explore the use of content as an audience engagement tool
• Understanding the difference between social marketing and social communications
• Understand content production and syndication processes
• Creation and population of a content calendar
• Develop a framework for producing and organizing content
• Development of a content syndication process