As part of the Specialist track, this course is focused on the active measurement of a social media program. The material focuses on the development of focused tracking materials that capture platform performance and reporting needs for a successful measurement program. You will explore development of process and documentation to capture KPI's (key performance indicators) and performance data.
Learning Objectives
• Explore the role of measurement of social media activities
• Understanding of the tools available to track social media performance within and across platforms
• Defining and capturing KPI's and performance reports Learning Outcomes
• Establish consistent platform metrics
• Development of a social media tracking framework
• Creation of a social media performance report
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