This course focuses on exploring data that supports the use and integration of social media into the business environment. Review changes in the digital landscape and the evolution of social media, and discuss platforms, usage, business impact and case studies for both successful and failed social media programs. The course is designed to create a foundational understanding of the rise of social media.
• Understanding the impact of social media on the business environment
• Identifying and applying social media usage data to business strategy
• Understanding social media's impact on your business
Participants will be able to demonstrate the importance social media has in the business strategy by presenting case studies and business data relevant to their organization and highlighting opportunities to leverage social media within their industry.