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Introduction to Mobile Application Development

 

Mobile applications are considered one of the most important enterprise application decisions for businesses today. Marketing, IT and business managers are looking for expertise in leveraging mobile to grow sales and increase their customer base.

This course will provide you with an introduction to the mobile application landscape and available platforms. Learn about creating apps that are valuable for customers, making apps available and how to keep content current and engaging. Determining which development platform to use,  managing mobile devices and security will also be discussed.

Take this course individually or as part of the Mobile Application Development Certificate.

Who Should Attend

Anyone interested in learning more about the mobile landscape and decisions involved in developing mobile apps. This is a non-technical course and is appropriate for IT, business or marketing mangers as well as web designers and developers.

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Benefits and Learning Outcomes

  • Understand the mobile landscape and platforms
  • Better comprehend the scope and framework for  developing mobile apps
  • Appreciate mobile app development from the user standpoint

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Course Outline/Topics

Topics Covered:

  • Why Invest in Mobile
  • Innovation in Mobile: App Store
  • Mobile Landscape (iPhone Android etc)
  • Apps (Web and Native)
  • Mobile Design Considerations
  • What are other Companies Doing?
  • Integrating Mobile into the Marketing strategy

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Prerequisites
No prerequisites
Notes
This is a non-technical course
  Sessions  
Dates and locations to be announced.
Fee: $159
  Related Courses  
Website Design for Mobile Devices
Android Apps - Native Phone and Tablet Development
iPhone/iPad Apps - Native Phone and Tablet Development
Managing Projects for Web, Mobile Web and Native Smart Phone App Development
 
Email us with your interest, contact:
Pam Nellen, Program Manager, Business and Technology Programs, nellenp@uwm.edu, 414-227-3208
 

Features

Marketing & Technology Fall 2014 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf

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American Marketing Association


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