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Small Business Principles


Learn the fundamentals of developing and starting a new business from experienced professionals. Through a combination of class lecture and guest speakers, you'll get the basics of what goes into starting a small business and find the resources you need to make it happen. Topics include business structure, tax considerations, marketing, lean startup and more. This seven-week course will lay the foundation for writing a business plan and be useful for those wanting to take the next step toward entrepreneurship. 


Class meets once per week for 2.5 hours per night, 6-8:30pm. Small Business Principles is designed to be part one of the LEAN Business Program.

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Who Should Attend

Anyone who wants to understand the primary concerns in starting up a small business as well as those considering writing a business plan.

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Benefits and Learning Outcomes

  • Understand the importance of a busines plan and planning approach
  • Learn legal, tax, financial, and marketing concepts
  • Get connected to small business professionals 

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Course Outline/Topics

Business Plan

Tax Considerations

Legal Challenges

Financial Options

Lean Startup


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First Steps course or approval from Program Manager at SBDC.
Dates and locations to be announced.
Fee: $375
Wisconsin SBDC Network

US Small Business Administration

The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Call 414-227-3240 or email An EEO/AA employer, the University of Wisconsin provides equal opportunities in employment and programming, including Title IX and ADA requirements.


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