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Business Plan Generation


The business plan is one of the most important documents to have as a business owner or operator. It helps you communicate who you are, what you do and why you do it. It can also help you identify the strong points of your business and discover opportunities to advance those areas.

Dive into what it takes to write a successful business plan, and all of the necessary elements for preparing this critically important document for your upcoming or existing business. Work with professionals over the course of six weeks, to define your market, plan your industry research and communicate exactly what you'll be doing.  


Class meets once per week for 2.5 hours per night, 6pm-8:30pm. Business Plan Generation is designed to be part two of the LEAN Business Plan program.

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Who Should Attend

Those who need a strong business plan for mapping out the success of their business or who may need to source funding opportunities.

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Benefits and Learning Outcomes

  • Understand the critical components of a business plan
  • Learn how to develop clear, meaningful financials
  • Introduction to LEAN Startup principles

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Course Outline/Topics

Business Plan process

Business Canvas

Lean Startup


Growth Strategy

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Small Business Principals OR approval from program manager
Taking this course as part of the Lean Business Planning will include one-on-one coaching. One can take this course as a stand alone without the coaching.
Dates and locations to be announced.
Fee: $375
Wisconsin SBDC Network

US Small Business Administration

The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Call 414-227-3240 or email An EEO/AA employer, the University of Wisconsin provides equal opportunities in employment and programming, including Title IX and ADA requirements.


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