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Systematic Approach to Increasing Transit Ridership Available Online


Public transportation is a product – an important and integral part of our communities – but a product, nonetheless. Unless someone is willing to pay to use that product and does, in fact, pay the fare and get on the bus/van/taxi, there is not much point to providing the service!

Focus your efforts on the most productive ways to get people on your service and to keep them riding once they try it. It is not just about marketing, but about taking a comprehensive step-by-step approach to service design and delivery, and ridership development. It is about finding your “avatar” (your ideal customer), and about building and maintaining relationships.


This asynchronous course provides a comprehensive approach, backed by the latest in transit research, to build and maintain a strong ridership base. It requires a recommended 3-4 hours of log-in time per week at your convenience.

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Benefits and Learning Outcomes

  • Learn productive ways to get people on your service and to keep them riding

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Course Outline/Topics

Systematic Approach to Increasing Transit Ridership is divided into six key topics:

1) Focusing on your strengths

2) Finding your avatar

3) Building a positive image

4) Getting your customers to take the first step

5) Consistently delivering quality services

6) Building and maintaining a relationship with your customer

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This program can be applied toward the:

Course Accessible: Sept. 14-Oct. 2
Location: Available Online
    Joe Caruso
    Anita Gulotta-Connelly
$400: Register by Mon., Aug. 17
$500: Register on or after Tue., Aug. 18 Discount Available
CEUs: 1.2
Enrollment Limit: 40
Program No. 4890-8556
Registration Deadline: Mon., Sept. 14
Register Now
For more information, contact:
Ken Woodall, Outreach Specialist,, 414-227-3332


CTED Fall 2015 Brochure

View the Brochure

Or download the pdf

RTAP Scholarships
Wisconsin Residents Only
Your RTAP (Rural Transportation Assistance Program) administrator may provide scholarships for our courses!

For more scholarship information, contact Steve Hirshfeld at or 608-267-0209. Your agency may qualify for RTAP scholarships!

Plan ahead and pay less!
Take advantage of this savings. You can deduct $100 from the original price when we receive your payment 20 business days prior to the date of any of our professional transit training workshops.
Call us today at 414-227-3332!