Public Transportation is a product…an important and integral part of our communities…but a product nonetheless. Unless someone is willing to pay to use that product and does, in fact, pay the fare and get on the bus/van/taxi, there is not much point to providing the service!
Systematic Approach to Increasing Transit Ridership focuses your efforts on the most productive ways to get people on your service and to keep them riding once they try it. It is not just about marketing, but about taking a comprehensive step by step approach to service design and delivery, and ridership development. It is about finding your “avatar” – your ideal customer and about building and maintaining relationships.
This course provides a comprehensive approach, backed by the latest in transit research, to build and maintain a strong ridership base.
Increasing Transit Ridership is divided into six key topics:
1) Focusing on your strengths;
2) Finding your avatar;
3) Building a positive image;
4) Getting your customers to take the first step;
5) Consistently delivering quality services;
6) Building and maintaining a relationship with your customer.