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Selling in the Connection Economy


We now operate in the ‘connection economy’ where business communication occurs 24/7 on the Internet. In this hyper-connected environment, it has become much easier for businesses to connect to prospective customers and vice versa. This creates both opportunities and challenges for your business.

With increasing connectivity, there’s a lot more noise. With more noise, your business faces increased competition. What are you doing to stand out so you don’t get drowned out in this crowded space?

Discover the keys to successfully selling in the connection economy by leveraging relationships both offline and online. You’ll learn how to increase your sales performance growth using modern and classic sales strategies.

Who Should Attend

Ideal for those with little sales training, or those who are struggling to catch up to selling in the connection economy

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Course Outline/Topics

Three pillars to successfully selling in the connection economy:

Relationship Building and Networking
How to get past the gatekeeper to the decision maker, and keep existing relationships warm online

Social Media/Technology
How and why to use certain social media tools to support relationship-building and networking activities

Tactical Sales Strategies
Creative ways to get noticed, overcome objections, have compelling conversations, and increase your sales conversions by improving your online and offline influence

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Dates and locations to be announced.
Fee: $99
Wisconsin SBDC Network

US Small Business Administration

The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Call 414-227-3240 or email An EEO/AA employer, the University of Wisconsin provides equal opportunities in employment and programming, including Title IX and ADA requirements.


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