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Lean Start


Now is the time to shift gears in launching your idea.  Are you ready to target your market in your startup business?  Ready to test your understanding of your customer?  This is where the planning and research come together to make the best use of  your time and resources.


What problem are you solving and for whom?  

When entrepreneurs are ready to learn exactly who their market really is, two things need to come together which are the planning and research.  This is the course to give you those tools.

Learn how to use the Business Canvas process to creatively get your ideas down on paper and form your business idea.  Then, you can put together your market research plan and develop customer feedback tools to authentically discover the problems and pains your customers need solved.  By using Lean Startup methods you can efficiently gather your market data and clarify who you should be selling to and for how much.

Lean Start is the perfect way to validate the market potential for a new idea or expanded product or service in an existing business.

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Benefits and Learning Outcomes

  • Learn to use a Business Canvas
  • Apply Lean techniques to business ideas
  • Discover where the tools for market research are
  • Develop your method for customer feedback

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Dates and locations to be announced.
Fee: $59
Email us with your interest, contact:
Jason Mueller, Program Manager,, 414-227-3129
Wisconsin SBDC Network

US Small Business Administration

The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Call 414-227-3240 or email An EEO/AA employer, the University of Wisconsin provides equal opportunities in employment and programming, including Title IX and ADA requirements.


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