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Developing a Strategic Communication Plan

 

Whether you are seeking a communications plan for a specific project, issue or campaign, or simply developing one for your company or nonprofit, this course will help you create a comprehensive plan. We will cover the following components of a strategic communication plan: situation analysis, research, target audiences, measurable objectives, strategies, tactics, budget, timetable and evaluation. In addition, we will exam several case studies, and give you the tools to create your own strategic communication plan.

 

This program can be applied toward the:

  Sessions  
Thu., Apr. 30
8:30am-4pm
Location: UWM School of Continuing Education (Click link for directions)
Instructor: Ann Knabe
$395
Discount Available Program No. 5050-7836
Registration is closed. To learn about future offerings, use the contact information on the bottom of this page.
 
Fri., Dec. 4
8:30am-4pm
Location: UWM School of Continuing Education (Click link for directions)
Instructor: Ann Knabe
$345: Register by Fri., Nov. 20
$395: Register on or after Sat., Nov. 21 Discount Available
Enrollment Limit: 30
Program No. 5050-8162
Register Now
 
For more information, contact:
Jan Allen, Director, Business & Management, allen3@uwm.edu, 414-227-3219, 888-947-9947
 

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Spring 2015 Business Programs Catalog

Or download the pdf