Drawing up a communications strategy is an art, and there are many different ways of approaching the task. Whether your communications strategy is designed for a specific project or for your organization, it should establish objectives, audiences, messages, tools and activities, resources and timescales, and evaluation and amendments. Cover all six principles in-depth, and walk away with an action plan.
Objectives - Your communications activity is not an end in itself, but should be aligned with your organizational objectives.
Audiences - Identify those audiences with whom you need to communicate to achieve your organizational objectives. The best audiences to target in order to achieve an objective may not always be the most obvious ones.
Messages - Strategic targeting and consistency are key to your organization's messages.
Tools and Activities - Identify the tools and activities that are most appropriate to communicating the key messages to the audiences.
Resources and Timescales - The key rules to observe are always to deliver what you promise and never over promise.
Evaluation and Amendments - Consider performing a communications audit to assess the effectiveness of your strategy with both your internal and external audiences.