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Developing a Strategic Communication Plan


Whether you are seeking a communications plan for a specific project, issue or campaign, or simply developing one for your company or nonprofit, this course will help you create a comprehensive plan. We will cover the following components of a strategic communication plan: situation analysis, research, target audiences, measurable objectives, strategies, tactics, budget, timetable and evaluation. In addition, we will exam several case studies, and give you the tools to create your own strategic communication plan.


This program can be applied toward the:

Thu., Apr. 30
Location: UWM School of Continuing Education (Click link for directions)
Instructor: Ann Knabe
$345: Register by Thu., Apr. 16
$395: Register on or after Fri., Apr. 17 Discount Available
Program No. 5050-7836
Register Now
For more information, contact:
Jan Allen, Director, Business & Management,, 414-227-3219, 888-947-9947


Spring 2015 Business Programs Catalog

Or download the pdf