This course introduces the key elements of a successful digital marketing strategy. Learn how business objectives drive marketing objectives and how customer-based insights support development of market-led strategies that achieve those objectives. Understand the components of an integrated digital marketing strategy and how to obtain, convert and retain customers to grow your business. Learn about digital marketing tools and trends through hands-on activities, projects and case studies.
Key deliverables from this course include:
- Digital Marketing Objectives
- Keyword Portfolio
- Segmentation/Personal Identification Plan
- Digital Marketing Strategy Draft
Whether you’re a traditional marketer who needs to digitize your skills or you are familiar with digital concepts, this course will allow you to set the stage for preparing a digital marketing strategy for your organization.
Introduction of Capstone course for individuals pursing the Digital Marketing Certificate.
This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.
This is a blended class with curriculum presented both online and in the classroom.
Fall 2014: This course meets at UWM SCE for a full day on 9/12 and a half day on 9/26.
Spring 2015: This course will be offered as an online course in 2015.