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Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data New Class Course includes Online and Face-To-Face sessions


This course provides a structured process for creating a Digital Analytics Strategy based on the goals and objectives of your organization. Determine if you are collecting the right data and how to set Key Performance Indicators (KPI’s) based on identified goals. Get hands-on understanding of analytic methods, such as conversion funnels, measuring by segment and data mining. Learn how to interpret data and create a dashboard based on KPI’s. Acquire reporting strategies that allow you to structure data into a meaningful presentation appropriate for C-level managers.

Key deliverables for this course include:

  • Analytics Strategy
  • Dashboard/Scorecard
  • Presentation suitable for Upper Level Management

This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.

This is a blended class with curriculum presented both online and in the classroom.

Fall 2014: This course meets at UWM SCE for a full day on 10/31 and 11/14 and a half day on 11/21.

Spring 2015: This course meets at UWM SCE for a full day on 5/1 and 5/15 and a half day on 5/22.

Jeff LarcheHear from instructor Jeff Larche

Who Should Attend

Marketing Managers and Coordinators, Web Developers, Content Creators, Public Relations, Business Analyst, Social Media, Sales and other related professionals who need to set KPI’s, track, measure and present results to management.

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Benefits and Learning Outcomes

  • Understand the process of creating a Digital Analytics Strategy
  • Interpret data gathered in Google Analytics
  • Identify key performance indicators for your organization
  • Create an analytics dashboard to measure movement toward successful completion of your organization's business goals/objectives
  • Test user experience to measure and maximize results
  • Understand best practices in digital analytics strategy using real world examples
  • Communicate Digital Analytics Strategy and results to upper management

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Course Outline/Topics

  • Analytics 2.0
  • Understanding the scientific method
  • Measuring business/digital strategy
  • Analytics methods
  • Reporting strategies
  • Creating an analytics dashboard for your organization
  • Presenting results to upper management

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This program can be applied toward the:

Basic course or a solid understanding of Google Analytics. Existing Google Analytics account. Excel Level II course or a working knowledge of Microsoft Excel including a familiarity with Pivot Tables and formulas. Knowledge of MS PowerPoint and how to embed Excel tables. WordPress Basics course or a basic understanding of WordPress. A solid understanding of marketing concepts.
Fri., May 1-22
Location: Course includes Online and Face-To-Face sessions
Instructor: Jeff Larche
CEUs: 2.5
Program No. 5026-7824
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Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf