Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data
This course provides a structured process for creating a Digital Analytics Strategy based on the goals and objectives of your organization. Determine if you are collecting the right data and how to set Key Performance Indicators (KPI’s) based on identified goals. Get hands-on understanding of analytic methods, such as conversion funnels, measuring by segment and data mining. Learn how to interpret data and create a dashboard based on KPI’s. Acquire reporting strategies that allow you to structure data into a meaningful presentation appropriate for C-level managers.
Key deliverables for this course include:
Presentation suitable for Upper Level Management
This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.
This is a blended class with curriculum presented both online and in the classroom.
Fall 2014: This course meets at UWM SCE for a full day on 10/31 and 11/14 and a half day on 11/21.
Spring 2015: This course meets at UWM SCE for a full day on 5/1 and 5/15 and a half day on 5/22.
Marketing Managers and Coordinators, Web Developers, Content Creators, Public Relations, Business Analyst, Social Media, Sales and other related professionals who need to set KPI’s, track, measure and present results to management.
Prerequisites Basic course or a solid understanding of Google Analytics. Existing Google Analytics account.
Excel Level II course or a working knowledge of Microsoft Excel including a familiarity with Pivot Tables and formulas. Knowledge of MS PowerPoint and how to embed Excel tables.
WordPress Basics course or a basic understanding of WordPress.
A solid understanding of marketing concepts.