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Creating a Social Media Content Plan for your Organization - Content Production and Syndication New Class


This course focuses on the role of content in powering a successful social media program. Better understand how content is driven by business goals and objectives and best practices for developing and organizing your organization's content. This course also focuses on the process of social media content production and syndication.

 Key deliverables from this course include:

  • Comprehensive Content Plan for your organization
  • Content Calendar
  • Syndication Plan

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media content concepts and strategy.

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Benefits and Learning Outcomes

  • Create and populate a content calendar based on the goals of your organization
  • Develop a framework for producing and organizing content
  • Develop a content syndication process

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Course Outline/Topics

  • Explore the use of content as an audience engagement tool
  • Understand the difference between social marketing and social communications
  • Understand content production and syndication processes


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This program can be applied toward the:

Understanding of Social Media within an organization social media platforms.
Course Accessible: Mar. 16-29
Location: Available Online
Instructor: Jamey Shiels
CEUs: 0.7
Program No. 5026-7817
Register Now
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs,, 414-227-3208


Spring 2015 Business Programs Catalog

Or download the pdf