School of Continuing EducationRegistration InformationContact UsUWM HomeShopping Cart
UWM logo

SCE HomepageDean's WelcomeCourses & ProgramsCertificate ProgramsDistance EducationCalendarSpecial EventsDepartments & CentersCommunity ResearchInternationalCenter for the Study of the WorkplaceFaculty & StaffCustomized TrainingKeep Me Posted
 

Connect With Us

 
HomeCourses & ProgramsCertificate ProgramsCustomized TrainingFaculty & Staff
 

Listening and Monitoring Strategies for Social Media New Class Available Online

 

Listening is a key component of every social media program. Learn how to create and leverage a social media listening program to help your organization understand online activity. The program will explore setting up keywords for listening programs, response frameworks, and how to align and set SMART goals and objectives.

 Key deliverables from this course include:

  • Strategic Listening, Response framework and Keyword tracking plan
  • Community Management plan
  • Social Media Strategy Brief

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media listening and monitoring concepts and strategy.

Close ▲

Benefits and Learning Outcomes

  • Understand the importance of an active, daily listening plan to monitor platforms and engage audiences
  • Understand the purpose and functions of community management
  • Understand how social media can be used for brand monitoring, share of voice and audience needs

Close ▲

Course Outline/Topics

  • Establish keyword tracking framework for daily listening
  • Establish a community management work plan
  • Create messages for response framework support
  • Understanding a new model for how consumers research and purchase
  • Establishing a strategic listening program
  • Define and align goals that your social media program can support
  • Create a strategy brief to organize your social media strategy
  • Create Objectives and Targets for your social media program

Close ▲

 

This program can be applied toward the:

Prerequisites
Understanding of social media within an organization social media platforms.
  Sessions  
Course Accessible: Oct. 13-26
Location: Available Online
Instructor: To Be Announced
$429
CEUs: 0.7
Program No. 5026-7486
Register Now
 
Course Accessible: Apr. 27-May 10, 2015
Location: Available Online
Instructor: Jamey Shiels
$429
CEUs: 0.7
Program No. 5026-7825
Register Now
 
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs, nellenp@uwm.edu, 414-227-3208
 

Features

Fall 2014 Business Programs Catalog

Or download the pdf


Center for the Study of the Workplace
Learn about the real-world impact of workplace changes. Hear what leaders in both business and academia have to say and help propel yourself or your company into the future.
Learn more>>