Social Media Analytics - Tracking, Measuring and Reporting
This course explores the active measurement of a social media program. Curriculum focuses on the development of focused tracking materials that capture platform performance and reporting needs for a successful measurement program. Explore development of process and documentation to capture KPI's (key performance indicators) and performance data.
Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media tracking, measuring and reporting concepts and strategy.