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Social Media Analytics - Tracking, Measuring and Reporting New Class Available Online


This course explores the active measurement of a social media program. Curriculum focuses on the development of focused tracking materials that capture platform performance and reporting needs for a successful measurement program. Explore development of process and documentation to capture KPI's (key performance indicators) and performance data.

Key deliverables from this course include:

  • Social Media Scorecard and Performance Report

Who Should Attend

Individuals responsible for the day-to-day management, monitoring and content development for social media programs. Marketing professionals who need to understand social media tracking, measuring and reporting concepts and strategy.

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Benefits and Learning Outcomes

  • Understand the role of measurement of social media activities
  • Understand the tools available to track social media performance within and across platforms
  • Define and capture KPI's and performance reports

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Course Outline/Topics

  • Establish consistent platform metrics
  • Develop a social media tracking framework
  • Create a social media performance report
  • Explore the role of measurement of social media activities

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This program can be applied toward the:

Understanding of social media within an organization social media platforms.
Course Accessible: June 8-21
Location: Available Online
Instructor: Jamey Shiels
CEUs: 0.7
Program No. 5026-7826
Register Now
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs,, 414-227-3208


Spring 2015 Business Programs Catalog

Or download the pdf