Content is a valuable asset for your organization and plays a critical role in your digital marketing strategy. While all organizations create content, not all content is the result of a well-crafted strategy that closely aligns with business and marketing objectives.
Take your content development to the next level by creating a Digital Content Strategy. Learn how to define content that builds and strengthens relationships with customers, delivers valuable information and a positive user experience, and aligns with your business and marketing objectives.
This course is beneficial for anyone responsible for creating content within their organization. Learn about digital marketing tools and trends through hands-on activities, projects and case studies.
Key deliverables for this course include:
- Content Audit
- Strategic Content Plan
This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.
This is a blended class with curriculum presented both online and in the classroom.
Fall 2014: This course meets at UWM SCE for a full day on 10/3 and 10/17 and a half day on 10/24.