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Building an Effective Digital Content Strategy New Class Course includes Online and Face-To-Face sessions

 

Content is a valuable asset for your organization and plays a critical role in your digital marketing strategy. While all organizations create content, not all content is the result of a well-crafted strategy that closely aligns with business and marketing objectives.

Take your content development to the next level by creating a Digital Content Strategy. Learn how to define content that builds and strengthens relationships with customers, delivers valuable information and a positive user experience, and aligns with your business and marketing objectives.

This course is beneficial for anyone responsible for creating content within their organization. Learn about digital marketing tools and trends through hands-on activities, projects and case studies.

Key deliverables for this course include:

  • Content Audit
  • Strategic Content Plan

This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.

This is a blended class with curriculum presented both online and in the classroom.

Fall 2014: This course meets at UWM SCE for a full day on 10/3 and 10/17

Spring 2015: This course meets at UWM SCE for a full day on 3/6 and 3/20

Who Should Attend

Marketing professionals and those responsible for the management, publication or the creation of content.

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Benefits and Learning Outcomes

  • Understand how to conduct a Content Audit
  • Gain a clear understanding of how to assess content and its key performance indicators; you will be able to answer the question, “what is content intended to do?"
  • Form processes around all phases of the content lifecycle
  • Create a strategic plan that takes into account the content’s purposes, users and usefulness at all phases of the content life cycle
  • Promote the value of good content within your organization

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Course Outline/Topics

  • Content Strategy - What it is and why you need one
  • Gaining executive buy-in
  • Conducting and analyzing the results of a Content Audit/inventory
  • Determine your core content strategy
  • Define substance and structure of the content
  • Content production and governance
  • Social channels and mobile optimization
  • Development and evaluation of content
  • Suggested next steps for optimal customer experience

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This program can be applied toward the:

Prerequisites
Professionals in marketing, design, technology, business management and/or relevant field or 2 or more years of career experience in the same. Beginner to intermediate skills in Microsoft Excel. A solid understanding of marketing concepts.
  Sessions  
Fri., Oct. 3-24
Location: Course includes Online and Face-To-Face sessions
Instructor: Vanessa Vavra Laughlin
$899
CEUs: 1.8
Program No. 5026-7492
Register Now
 
Fri., Mar. 6-20, 2015
8:30am-4:30pm
Location: Course includes Online and Face-To-Face sessions
Instructor: Vanessa Vavra Laughlin
$899
CEUs: 1.8
Program No. 5026-7819
Register Now
 
  Related Courses  
Foundations for Effective Digital Marketing
Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data
Reaching Your Target Audience Through Paid Media
 
 

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In Partnership with
American Marketing Association


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