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Building an Effective Digital Content Strategy New Class Course includes Online and Face-To-Face sessions


Take your content development to the next level by creating a digital content strategy. Learn how to define content that builds and strengthens relationships with customers, delivers valuable information and a positive user experience, and aligns with your business and marketing objectives.

This course is beneficial for anyone responsible for creating content within their organization. Learn about digital marketing tools and trends through hands-on activities, projects and case studies.

Key deliverables for this course include:

  • Content Audit
  • Strategic Content Plan

This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.

This is a blended class with curriculum presented both online and in the classroom.

Fall 2015: This course meets at UWM SCE for a full day on 10/30/15.

Spring 2016: This course meets at UWM SCE for a full day on 4/29/16.

Who Should Attend

Marketing professionals and those responsible for the management, publication or the creation of content.

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Benefits and Learning Outcomes

  • Understand how to conduct a content audit
  • Gain a clear understanding of how to assess content and its key performance indicators; you will be able to answer the question, “what is content intended to do?"
  • Form processes around all phases of the content lifecycle
  • Create a strategic plan that takes into account the content’s purposes, users and usefulness at all phases of the content life cycle
  • Promote the value of good content within your organization

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Course Outline/Topics

  • Content strategy - What it is and why you need one
  • Gaining executive buy-in
  • Conducting and analyzing the results of a Content Audit/inventory
  • Determine your core content strategy
  • Define substance and structure of the content
  • Content production and governance
  • Social channels and mobile optimization
  • Development and evaluation of content
  • Suggested next steps for optimal customer experience

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This program can be applied toward the:

Professionals in marketing, design, technology, business management and/or relevant field or 2 or more years of career experience in the same. Beginner to intermediate skills in Microsoft Excel. A solid understanding of marketing concepts.

"I really liked the small class size, as it allowed us to share our individual goals and help utilize the class to reflect our real life situations."
Student, 2014

"I really liked the combination of in-class and on-line/ blended. Starting out with the day long class helped set me and the class up towards understanding the content, learning, expectations and assignments. The instructor was well organized and was able to provide a lot of content during the day long class. This class was an overall very good learning experience."
Student, 2015

"I enjoyed the instructor for this course. He definitely prepared useful information that helped me to understand things I had never learned about this topic before."
Student, 2015

Oct. 30-Nov. 13
Location: Course includes Online and Face-To-Face sessions
Instructor: Kyle Henderson
CEUs: 1.8
Enrollment Limit: 20
Program No. 5026-8469
Register Now
Apr. 29-May 13, 2016
Location: Course includes Online and Face-To-Face sessions
Instructor: Kyle Henderson
CEUs: 1.8
Enrollment Limit: 20
Program No. 5026-8579
Register Now
  Related Courses  
Foundations for Effective Digital Marketing
Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data
Paid Media - Reaching Your Target Audience


Marketing & Technology Fall 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf