Across the paid, earned and owned segments of digital media, paid is an important component for almost any digital marketing strategy. This course covers the various types of paid digital media including display advertising, pay-per-click advertising, affiliate marketing, social advertising and native advertising. Learn how to target and optimize your paid media and gain an understanding of the tools needed.
Key deliverables from this course:
- Digital media strategy
- Digital media plan
Whether you are a traditional marketer who needs to understand the differences between digital media buying and traditional or you are a digital marketer unfamiliar with the paid media landscape, you will come away from this course with a clear understanding of the moving parts and the practical applications of paid digital media to support your marketing strategy.
This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.
This is a blended class with curriculum presented both online and in the classroom.
Fall 2014: This course meets at UWM SCE for a full day on 1/9/15 and 1/23/15 and a half day on 1/30/15.
Spring 2015: This course meets at UWM SCE for a full day on 6/5 and 6/19 and a half day on 6/26.