In a globally connected environment where Content Marketing is all the rage, it seems like everyone working in digital marketing has to be a writer, at least in some capacity. This course will teach you how you (and your marketing team) can write effective web content that captures the attention of your target audience, keeps your website visitors engaged, and nudges your potential and current customers toward the sale.
Key deliverables from this class:
- Content Funnel/Blog Bank
- One finalized piece of written content of students’ choice
This course is an elective for the Digital Marketing Certificate. It can be taken as part of the certificate or individually.