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Introduction to Digital Marketing Analytics New Class


This course is designed for business and marketing-minded individuals who want to learn about digital analytics tools and specifically how to use Google Analytics. During this course you will learn how to implement Google Analytics into a website and become familiar with the Google Analytics user interface. You will learn what the data means, how to filter and segment data within the reports, and ways to customize Google Analytics to capture more meaningful data for your website including conversions.

Who Should Attend

This course is designed for business and marketing professionals/students.

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Course Outline/Topics

  • Learn about different digital analytics tools (what they offer, when to use them, etc.)
    Getting started with Google Analytics (account set-up and implementation)
  • Understanding metrics and dimensions, what they mean and how to accurately analyze each
  • Overview of Google Analytics reports and key features
  • Learn how to customize your Google Analytics to capture conversions, internal site search usage and more
  • Setting up alerts and dashboards through Google Analytics

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This program can be applied toward the:

This course does not require developer knowledge or coding experience. Prior knowledge of analytics tools such as Google Analytics may be helpful but is not required.

"There was lot of information but it covered simply and easily. There were great resources and examples along the way."
Student, 2014

"Trisha did a great job! Very thorough, positive and kept a great pace."
Student, 2015

"I will be able to use knowledge gained in this course immediately when returning to work. I would recommend this class to others."
Student, 2015

Dates and locations to be announced.
Fee: $349
CEUs: 0.7
  Related Courses  
Advanced Digital Marketing Analytics using Google Analytics
Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data
Email us with your interest, contact:
Pam Nellen, Program Manager, Business and Technology Programs,, 414-227-3208


Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf