This course is designed for business and marketing-minded individuals who want to maximize the value of their digital analytics tools. During this course you will learn how to customize Google Analytics to capture more meaningful data from user interactions to conversions. You will learn hands-on how to use Google Tag Manager to capture data on user interactions, such as PDF downloads, Exit Links and Click-to-Calls. You will use advanced analysis techniques in Google Analytics to interpret and understand user behaviors and marketing channel effectiveness for your website.
This course is part of the Digital Marketing Certificate. It can be taken as part of the certificate or individually.