Determining and Communicating the Project Value - School of Continuing Education, University Of Wisconsin

	Determining and Communicating the Project Value

	Companies are demanding reliable financial measures of proposed projects' value, but professionals may not have the tools they need to accurately calculate, communicate and deliver evidence of ROI. Traditional ROI calculations also may not result in a thorough project evaluation. This interactive workshop teaches professionals how to define, calculate and convincingly communicate the business value of investments. Exercises enhance learning by allowing you to practice applying practical techniques to realistic examples. Value to the Participant - Compute right, reliable, responsible REAL ROI" to guide sound decisions - Overcome ten common pitfalls that undermine the value of most ROI calculations - Objectively account for risk, flexibility, and timing impacts on realized revenue - Financially quantify both tangible and intangible costs, benefits and value Earn a Project Management Certificate
More ▼ Seminar Outline What Does Money Have to Do with It? • Project Manager role with regard to ROI • Situations demanding ROI, their issues • Linking ROI to the business case • Value Modeling" Relationship Diagram • Justification vs. objective analysis • Total Cost of Ownership (TCO) • Factors other than cost to be considered • ROI calculations • Internal rate of return (IRR), hurdle rate • Issues with typical ROI usage • Economic Value Added (EVA) • Other "Designer ROI" calculations Determining Meaningful Benefits • Why it's important to find the benefits first • Treacy's model of revenue categories • Problem Pyramid" to find requirements • Decision variable clarification chain • Putting a dollar value on intangibles • Opportunity, innovation, and flexibility Estimating Credible Costs • Problem Pyramid" ties costs to value • Basing costs on implementation of design • Business case framework • Basic formula for estimating costs • Main causes of poor estimates • Top-down vs. bottom-up techniques • Risks that afflict ROI calculations • Three measurable ways to address risks • Best-, worst-, most-likely-case scenarios • Defining a reasonable scenario for success • Getting reliable cost and revenue amounts Reporting and Monitoring • Single vs. multiple scenario presentation • Scenario assumptions and parameters • No change vs. proposed scenarios' ROIs • Measuring intangibles' monetary effects • Continual, step-wise, and one-time changes • Presenting with spreadsheets • ROI Value Dashboard" modeling tool • Using value modeling to improve decisions • Dashboard and scorecard-type notification • Capturing, calibrating with project actuals • Adjusting appropriately during project Close ▲ Benefits and Learning Outcomes ▼ The financial information that business decision makers need and demand ROI and related calculations, strengths and weaknesses Identifying the full set of costs and benefits Quantifying intangibles, risk, and flexibility Presenting and reporting business value measurements so people pay attention Close ▲
	This program can be applied toward the: Project Management Certificate



	Dates and locations to be announced. Fee: $450 CEUs: 0.7, PDUs: 7

	Email us with your interest, contact:
		Business & Management General Information, sce-bus@uwm.edu, 414-227-3220 Maribeth Sacho, Program Associate, msacho@uwm.edu, 414-227-3337 Anne O'Meara, Program Director, aomeara@uwm.edu, 414-227-3311

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