Creating a positive user experience is one of the most important aspects of designing for the Web. To do it well, you must begin with a firm understanding of your users, what we call a user-centered design approach. Once you know your users, you can then build a site that accommodates the necessary content and create interactions that are both intuitive and enjoyable. We can no longer afford to create websites that merely function. They must delight the user.
Through a series of lectures, demonstrations and in-class exercises, this course will walk you through the process of user experience design and show you how to delight and entice your users.
Take this course individually or as part of the Web or Digital Marketing Certificate programs.