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User Experience for the Web


Creating a positive user experience is one of the most important aspects of designing for the Web. To do it well, you must begin with a firm understanding of your users, what we call a user-centered design approach. Once you know your users, you can then build a site that accommodates the necessary content and create interactions that are both intuitive and enjoyable. We can no longer afford to create websites that merely function. They must delight the user.


Through a series of lectures, demonstrations and in-class exercises, this course will walk you through the process of user experience design and show you how to delight and entice your users. While hands-on, this course is not a tools/coding course.

Take this course individually or as part of the Web or Digital Marketing Certificate programs.

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Who Should Attend

Those interested in learning about web design principles and best practices that maximize the user experience.

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Benefits and Learning Outcomes

  • Understand and apply principles of user experience design
  • Conduct basic user research and analyze the results
  • Recognize the basic building blocks of visual design
  • Construct coherent navigation and information architectures
  • Apply the cognitive aspects of interaction design to the design of websites
  • Devise strategies for developing responsive and mobile designs
  • Design sites that comply with Web accessibility standards

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Course Outline/Topics

Understanding your Users: Ye shall know thy users and it will set you free.

  • Principles of user-centered design
  • Contextual Inquiry: Understanding users and their world
  • Personas: Building a model of your users
  • Evaluation: Usability testing and heuristics (that’s a fancy name for rules of thumb)

Visual Design

  • The Aesthetics of Design: Color and typography
  • Page Layout: It’s all about grids
  • Graphics and multimedia

Site Infrastructure

  • Navigation: Help! I’m lost in hyperspace!
  • Information Architecture: You can get there from here
  • Searching and filtering strategies

Interaction Design: It’s more than just taps and clicks

  • Framing the user’s choices
  • Mental models
  • Understanding cognitive load
  • Providing feedback to the user

Responsive Web Design: One size does not fit all

Accessibility: What’s good for the disabled is good for everyone

Designing for mobile and tablet devices

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This program can be applied toward the:

Experience using Windows and a web browser, HTML Part I and CSS Part I OR equivalent experience.
Dates and locations to be announced.
Fee: $324
CEUs: 0.7
  Related Courses  
Cascading Style Sheets Part I
Cascading Style Sheets Part II
Introduction to Internet Architecture and Technologies
Adobe Photoshop - Basics
Email us with your interest, contact:
Pam Nellen, Program Manager, Business and Technology Programs,, 414-227-3208


Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf