Gain an understanding of the unique nature of the mass media, and harness the skills and abilities needed to deal with reporters. Find out how the media approach a news story, and how you can make the most of interactions with reporters. Learn how to plan a proactive media relations program for your agency, and understand how different media formats, whether newspaper, radio or TV, can affect external communication efforts.
Benefits and Learning Outcomes
- Understand the media's needs and constraints
- Analyze an agency challenge, and then develop an optimal media plan
- Write a press release
- Be interviewed