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Media Relations Within the Public Sector


Understand the mass media, and learn specific skills to work with reporters. Find out how the media approaches a news story. Plan a proactive media relations program, and understand how different media formats can affect external communication efforts.


Gain an understanding of the unique nature of the mass media, and harness the skills and abilities needed to deal with reporters. Find out how the media approach a news story, and how you can make the most of interactions with reporters. Learn how to plan a proactive media relations program for your agency, and understand how different media formats, whether newspaper, radio or TV, can affect external communication efforts.

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Benefits and Learning Outcomes

  • Understand the media's needs and constraints
  • Analyze an agency challenge, and then develop an optimal media plan
  • Write a press release
  • Be interviewed

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This program can be applied toward the:

Dates and locations to be announced.
Fee: $165
CEUs: 0.6
  Election Night Analysis: 4/3/12
Professor of Governmental Affairs, Mordecai Lee, appeared on FOX6 News to provide analysis on a number of races voters faced at the polls Tuesday, April 3rd.
  Ryan says no VP talk with Romney, UWM prof predicts Walker instead
Newsradio 620
  UWM professor predicts Scott Walker will be GOP's VP choice
Ch 4, WTMJ
Email us with your interest, contact:
Shirley J. Burks (Bufford), Program Director,, 414-227-3157


Mordecai Lee, Ph.D
Professor of Governmental Affairs at UWM
Lee has engaged in media relations as legislative assist. to a Congressman in Washington, DC, as a state senator and as spokesperson for the Milwaukee Jewish community. He was a regular panelist on Mark Belling & Co.
Web Page

Public Admin. Summer 2015
Certificate Brochure

Download the pdf