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Center for Consumer Affairs

The Center for Consumer Affairs serves consumers in Wisconsin and across the nation by helping individuals, businesses, trade associations and lawmakers make better informed decisions through its various activities.


Through applied research, the Center helps consumers, businesses and lawmakers make informed decisions. Past examples include a survey of consumer perceptions on using electronic funds transfers; employer preferences for child care options; and consumer attitudes toward uninsured motorists.

Center staff are regularly consulted by policy makers, consumer organizations, governmental agencies, individual businesses and various trade associations. Special focus is given to the examination of fair and legal advertisements throughout the auto industry, ensuring consumers are protected from false claims and promises.

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  Program Areas  
Auto Advertising Standards Program
For more information, contact:
Liza Longhini, Director of the Auto Advertising Standards Program,, 414-227-3252