"Creative...The Noun (Not the Adjective)"  This presentation provides an in-depth look at the creative process that occurs inside an advertising agency.  By day, Patrick S. Lafferty writes ad copy. By night, he writes fiction: from 100-word flash fiction pieces to 100,000-word novels. Patrick received his bachelor's degree in commercial design from the University of Dayton and his master's degree in advertising copywriting from Marquette University. He is a member of the Wisconsin Regional Writers’ Association, the Milwaukee Writer’s Circle and the Milwaukee Writer’s Workshop. His most recent work, "Anno Domina," is a religious suspense novel that's been described as a "gripping page-turner will keep you engaged until the very last sentence."