Florida Perry Smith made her debut on the fashion scene at the age of 15 with her first fashion show production. In 1985, Smith formed Premier Fashion Network, Inc./Premier Events, LLC. The company produced grand openings, sales meetings and fashion events for the Forum Shops at Caesars Palace, Mall of America, Melvin Simon & Associates, Jockey International, Harley-Davidson Motor Company, Goodwill Industries, Walgreens Co. and Bon-Ton, Inc.
Smith’s expertise landed her a freelance position as show producer for Mademoiselle Magazine and fashion editor for Milwaukee Magazine’s “Ask Florida” for more than a decade.
For seven seasons, Smith was creative director and co-host of the Walgreens “Health Corner” television show that aired nationally on the Lifetime channel. She hosted “For That Certain Something,” featuring interviews with Phylicia Rashad, Heidi Klum, Robin Roberts, Kim Kardashian, LeeAnn Rimes and former first lady Laura Bush. Smith has styled for Leeza Gibbons, Joan Lunden and Dr. Lisa Thornton and also appeared with Ivana Trump, Linda Dano, Mary Hart, Ann Jillian and Richard Simmons.
Smith received a bachelor of science degree in biological sciences from the University of Wisconsin-Milwaukee. During her spare time she continues to promote women’s health issues through charitable causes and volunteerism.