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  Cindy Lu  

Cindy Lu is an innovator in her field, and thrives on carving out new “categories” in professional services businesses. Cindy has more than 23 years of experience in professional services. “There’s nothing more gratifying than seeing the light bulb moment when our clients understand how a smarter corporate recruitment process will get them top talent without having to hire an army of recruiters.”

She is the founder and CEO of The Novo Group, a Milwaukee-based corporate recruitment advisory firm, founded in 2003. The Novo Group helps organizations attract top talent through leveraging a recruitment framework designed to raise quality of hire metrics, while decreasing enterprise recruiting costs. Cindy’s tireless efforts to revolutionize corporate recruiting, elevate her employees and mentor those around her, have contributed to the success surrounding her. The Novo Group has won numerous awards over the years; including the Milwaukee Metropolitan Asso­ciation of Commerce’s “Future 50” (2006, 2007 and 2008) for companies seeing extraordinary growth, and making an impact in the industry; MetroParent Magazine’s Family Friendly Award (2007-2008); and the Milwaukee Business Journal’s Best Places to Work (2008). In addition, The Novo Group was named to the Inc5000 list by Inc. Magazine (ranked #43 in HR).

Before joining The Novo Group, Cindy was the principal of J. Galt & Associates, a boutique executive search firm located in Milwaukee. A significant part of Cindy’s career was spent at Parson Group as part of the core executive team responsible for Parson’s #1 Fastest Growing Private Company ranking in the year 2000 by Inc. Magazine. Cindy’s search career was launched at Highland Concord, a risk management and insurance search firm located in Highland Park, Illinois. As a partner, she grew a risk management search and project-based practice from the ground floor to more than 30 consultants with clients ranging from Fortune 500 companies to large insurance carriers and brokers.

Cindy graduated in 1986 with a bachelor’s degree in finance from the University of Tennessee, Knoxville. Cindy was named to The Milwaukee Business Journal’s “40 Under 40” in 2003, and she currently serves on corporate boards for Aileron and TJ Hale, in addition to the nonprofit  board for Junior Achievement of Milwaukee.

Cindy enjoys running, working out, reading and spending time with her family on the coast of the Pacific (when she can!).

To contact Cindy directly, call 414-727-8755 or email her at