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  Paul Geenen  

“Schuster’s and Gimbels: Milwaukee's Beloved Department Stores” Adam Gimbel built his flagship department store in downtown Milwaukee in the late 1800s, while Ed Schuster, along with Albert Friedman, built his stores in the city’s bustling neighborhoods. In those days, loyalty was very valued, with the common refrain, “I came to work Christmas and stayed 25 years.” Look back to Billie the Brownie, Me-Tik the Eskimo reindeer handler, Willie Wag Tail, Gimbie and Ellie, Gurtie the Duck, and other beloved memories from the stores’ 100+ year history. Paul Geenen is an author, retired entrepreneur, community activist and grandfather. Besides Gimbels and Schusters: Milwaukee's Beloved Department Stores, he is the author of Milwaukee's Bronzeville: 1900-1950, Sherman Park: A Legacy of Diversity in Milwaukee, and will soon be publishing Civil Rights Activism in Milwaukee: South Side Struggles in the 60s and 70s.



Fall 2014 Osher Catalog

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