Green Tier conference
Now more than ever companies statewide are adopting sustainability practices and experiencing the benefits of Green Tier participation. Attend this exclusive event and hear from keynote speaker Bob Willard about the advantages of building a sustainable platform. Learn how Wisconsin businesses can:
  • enhance productivity
  • cut costs
  • strengthen your culture and community
  • improve the environment
Keynote: The Business Case for Sustainability
Business case for sustainability Bob Willard Bob Willard, former IBM senior manager, sustainability expert and author, will discuss how managing your triple bottom line can lead to competitive advantage and higher profits.
DAY 1 - March 3, 2009
1pm Registration Opens
2pm Welcome
Mark McDermid, Director, Bureau of Cooperative Environmental Assistance, Wisconsin Department of Natural Resources
John Imes, Executive Director, Wisconsin Environmental Initiative (WEI)
2:10pm Green Tier as a Contributor to Green Economic Recovery
Dialogue on Integrating Environmental and Economic Performance
Al Shea, Division Administrator, Air & Waste, Wisconsin Department of Natural Resources
2:30pm Keynote: The Business Case for Sustainability
This former IBM senior manager, and sustainability expert and author, will discuss how managing your triple bottom line can lead to competitive advantage and higher profits. Learn how applying business and leadership development experience from his 34-year career at IBM Canada, he engages the business community in proactively avoiding risks and captured opportunities associated with sustainability issues.

Bob Willard, Ph.D, Author, The Sustainability Advantage and The Next Sustainability Wave.
4pm Shedding Light on Energy Efficiency
Learn how energy-efficient and sustainable approaches are playing a significant role in the operations of two Green Tier participants -- one an energy producer and the other an energy user. Discover how Madison Gas and Electric (MGE) plans to engage and enable customers as well as why it is focusing efforts on reducing its own environmental impacts now rather than waiting for future regulations. Hear first-hand why and how Phillips Plastics Corporation substantially reduced their environmental footprint through energy reduction activities and other alternative approaches. Session will be moderated by Focus on Energy.

Moderator: Tim Dantoin, Energy Advisor, Focus on Energy
Kris Euclide, Vice President/General Counsel, Madison Gas and Electric Company (MGE)
Dan Andersen, Corporate Safety, Health & Environmental Manager, Phillips Plastics Corporation.
5-7pm Networking Reception 
The Reception will provide a wonderful opportunity for additional networking and follow-up questions for our guest speakers. Hors D'oeuvres and Cash Bar available. Please join us.

DAY 2 - March 4, 2009
8am Registration
8:30am Intro and Summary of Day 1
Mark McDermid, (WDNR) & John Imes (WEI)
9am Understanding Approaches and Strategies to Sustainability
Our guest speakers bring a wealth of information - from big picture perspective, to real life experiences, within Wisconsin and abroad. Learn more about their strategies to tackling difficult issues and how they have incorporated sustainability into their respective businesses.

Moderator: Laurel Sukup, Wisconsin Department of Natural Resources
Paul Linzmeyer, Co-founder of ISO International, LLC, Paul has been referred to as a "guru of green" by Insight on Business magazine.
Keith Miller, 3M Manager, Environmental Initiatives and Sustainability, brings his 25 years of experience with 3M Corporation and their history of building sustainability into daily operations both within Wisconsin, the US and abroad.
10am Eco-Industrial Parks and Conservation Communities
Eco-Industrial Parks? Eco-Communities? During this session our experts will give us explanations and examples of both of these concepts. Learn about the benefits of these types of developments and how they could fit into Wisconsin’s green future.

Moderator: Arthur J. Harrington, Environmental Lawyer and Shareholder, Godfrey and Kahn
Pat Eagan, Professor, College of Engineering, UW-Madison,
Carolynn Leaman. Principle, Celadon, LLC, Milwaukee, WI
11am Break
11:15am Partnerships between Environmental Organizations and Businesses: What Could They Be and Why Have Them At All?
Green Tier participants commit to working towards “superior environmental performance.” Local environmental organizations often perform multiple roles within a community ranging from ‘watchdog’ to advocate. This panel will discuss ways they can partner with businesses and communities to assist in achieving superior environmental performance.

Moderator: Carla Wright, Wisconsin Department of Natural Resources
Mike Strigel, Executive Director, Gathering Waters Conservancy
Steve Hiniker, Executive Director, 1000 Friends of WI
Lori Grant, Manager, River Protection Program, River Alliance of WI
Cheryl Nenn, Interim Executive Director, Milwaukee Riverkeeper.
12:15pm Lunch
Topic Tables: There will be specific conversation topics at certain tables during lunch. Sit at a table with a topic that interests you.
1:15pm Environmental Management Systems to Drive Sustainability - Ask an EMS Auditor
Requested from Green Tier Advantage 2008, this session provides an opportunity for the audience to interact with some experts. The session will cover who, what and when of Environmental Management Systems (EMS), the meaning of functional equivalence in Green Tier, and the EMS as a driver to sustainability.

Moderator: Tom Eggert, Wisconsin Department of Natural Resources
Lyman Wible, Kestrel Management Services, LLC
Kevin Lehner, Environmental Compliance Systems, Inc.
2:30pm Green Tier Status Report - What does legislation have to do with Green Tier participation?
Mark McDermid will talk about the importance of reauthorizing the Green Tier legislation (scheduled to sunset June 2009.) He will discuss possible consequences for Green Tier participants if the legislation sunsets as well as opportunities and gains proposed in the reauthorization version.

Speaker: Mark McDermid, WDNR
3pm Adjourn

Green Tier Advantage 2009 - Sustainability for Wisconsin Businesses
Date: March 3-4
Times: Day 1: 2-7pm, Day 2: 8:30am-3pm
UWM School of Continuing Education

161 W. Wisconsin Avenue
7th Floor
Milwaukee, WI 53202

DNR Green Tier Advantage Conference attendees may also participate in the Executive Summit for Sustainable Business, Mar. 3, for additional learning opportunities.

Register Now
Fee Structure:
$225 both days, $130 one day
$200 both days, $115 one day for Executive Summit on Sustainable Business attendees
$95 both days, $50 one day for Non-Profit

Green Tier workshop For additional details, contact Shelley Heilman at 608-267-0873 or

For more information on Green Tier visit us online.

Hosted by the Wisconsin Department of Natural Resources in partnership with the University of Wisconsin–Milwaukee and Wisconsin Environmental Initiative.

Thank you to our Sponsors
Michels Corportation


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