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Digital Marketing New Available Online

 

dig·i·tal \Èdi-jY-tYl\ mar·ket·ing \Èmär-kY-tiK\ 1 : The promotion of products or brands via one or more forms of electronic media. (businessdictionary.com)

One of the biggest challenges companies face today is finding digital marketing professionals that can create data driven, integrated Digital Marketing Strategies that attract customers and grow their business. A full 54% of executives believe their marketing team is not equipped to handle new trends and technologies (Aquent/American Marketing Association Marketing Salaries Survey)

Digitize your marketing skills today! Learn from industry experts through hands on, interactive activities and discusions, yielding deliverables you can take to your management team.

  • Industry professionals provide a disciplined approach to creating digital marketing strategies
  • Learn best practices for analyzing data and packaging it into meaningful reports for upper management
  • Acquire techniques for stepping out of marketing silos and towards an integrated approach to digital marketing

Candidates for the Digital Marketing Certificate should have a degree in marketing or related field and/or two years of marketing related experience. Small business owners are also welcome. The courses in this program do not focus on basic marketing concepts.

Courses can be taken towards the Digital Marketing Certificate or individually.

  Certificates  
Digital Marketing Certificate New Available Online
 
  Courses  

Adobe Illustrator - Basics New Class

Thu., Apr. 30, 2015

Adobe InDesign - Basics New Class

Wed., Feb. 4, 2015

Adobe Photoshop - Advanced

Tue., Mar. 24, 2015

Adobe Photoshop - Basics

Wed., Mar. 4, 2015

Advanced Digital Analytics using Google Analytics New Class

Fri., Mar. 27, 2015

Building an Effective Digital Content Strategy New Class

Fri., Mar. 6-20, 2015 Course includes Online and Face-To-Face sessions

Cascading Style Sheets Part I

Sat., Mar. 7, 2015

Cascading Style Sheets Part II

Sat., Jan. 10, 2015

Sat., May 9, 2015

Creating a Social Media Content Plan for your Organization - Content Production and Syndication New Class

Course Accessible: Mar. 16-29, 2015 Available Online

Deliver the Right Message at the Right Time with Marketing Automation and Personalization Technology New Class

Wed., May 20, 2015

Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data New Class

Fri., May 1-22, 2015 Course includes Online and Face-To-Face sessions

Foundations for Effective Digital Marketing New Class

Course Accessible: Jan. 19-Feb. 1, 2015 Available Online

HTML Part I

Sat., Feb. 14, 2015

HTML Part II

Sat., Apr. 18, 2015

Introduction to Digital Analytics New Class

Wed., Feb. 11, 2015

Listening and Monitoring Strategies for Social Media New Class

Course Accessible: Apr. 27-May 10, 2015 Available Online

Reaching Your Target Audience Through Paid Media New Class

Fri., Jan. 9-30, 2015 Course includes Online and Face-To-Face sessions

Fri., June 5-26, 2015 Course includes Online and Face-To-Face sessions

SEO (Search Engine Optimization) - Definitive Guide to Higher Ratings

Fri., Apr. 24, 2015

Social Media Analytics - Tracking, Measuring and Reporting New Class

Course Accessible: June 8-21, 2015 Available Online

User Experience for the Web New Curriculum

Sat., Mar. 21, 2015

Writing Web Content That Works New Class

Mon.-Sun., June 15-28, 2015

  Dates To Be Announced  
Capstone - Digital Marketing Certificate New Class
 
  Resources  
  Digital Marketing Certificate Information
 
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs, nellenp@uwm.edu, 414-227-3208
 

Features

Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf

Digital Marketing Certificate
Digital Marketing Certificate
Download the PDF


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