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Digital Marketing Course includes Online and Face-To-Face sessions

 

dig·i·tal \Èdi-jY-tYl\ mar·ket·ing \Èmär-kY-tiK\ 1 : The promotion of products or brands via one or more forms of electronic media. (businessdictionary.com)

One of the biggest challenges companies face today is finding digital marketing professionals that can create data driven, integrated Digital Marketing Strategies that attract customers and grow their business. A full 54% of executives believe their marketing team is not equipped to handle new trends and technologies (Aquent/American Marketing Association Marketing Salaries Survey)

Digitize your marketing skills today! Learn from industry experts through hands on, interactive activities and discusions, yielding deliverables you can take to your management team.

  • Industry professionals provide a disciplined approach to creating digital marketing strategies
  • Learn best practices for analyzing data and packaging it into meaningful reports for upper management
  • Acquire techniques for stepping out of marketing silos and towards an integrated approach to digital marketing

Candidates for the Digital Marketing Certificate should have a degree in marketing or related field and/or two years of marketing related experience. Small business owners are also welcome. The courses in this program do not focus on basic marketing concepts.

Courses can be taken towards the Digital Marketing Certificate or individually.

  Certificates  
Digital Marketing Certificate New Course includes Online and Face-To-Face sessions
 
  Courses  

Adobe Illustrator - Basics New Class

Wed., Dec. 2

Thu., Apr. 28, 2016

Adobe InDesign - Basics New Class

Wed., Sept. 30

Tue., Feb. 9, 2016

Adobe Photoshop - Basics

Thu., Nov. 5

Wed., Mar. 16, 2016

Advanced Digital Marketing Analytics using Google Analytics New Class

Tue., Nov. 10

Wed., Apr. 13, 2016

Building an Effective Digital Content Strategy New Class

Oct. 30-Nov. 13 Course includes Online and Face-To-Face sessions

Apr. 8-22, 2016 Course includes Online and Face-To-Face sessions

Capstone - Digital Marketing Certificate New Class

Tue., July 1, 2014-June 30, 2015 Course includes Online and Face-To-Face sessions

Creating a Social Media Content Plan for your Organization - Content Production and Syndication New Class

Oct. 5-18 Available Online

Course Accessible: Mar. 7-20, 2016 Available Online

Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data New Class

Feb. 26-Mar. 18, 2016 Course includes Online and Face-To-Face sessions

June 24-July 22, 2016 Course includes Online and Face-To-Face sessions

Foundations for Effective Digital Marketing New Class

Course Accessible: Sept. 21-Oct. 18 Available Online

Course Accessible: Jan. 25-Feb. 21, 2016 Available Online

Introduction to Digital Marketing Analytics New Class

Fri., Oct. 9

Wed., Mar. 2, 2016

Listening and Monitoring Strategies for Social Media New Class

Nov. 9-22 Available Online

Course Accessible: May 9-22, 2016 Available Online

Marketing Automation and Personalization - Deliver the Right Message at the Right Time New Class

Tue., Oct. 13

Tue., May 3, 2016

Paid Media - Reaching Your Target Audience New Class

Fri., June 5-26 Course includes Online and Face-To-Face sessions

Jan. 29-Feb. 19, 2016 Course includes Online and Face-To-Face sessions

May 20-June 17, 2016 Course includes Online and Face-To-Face sessions

SEO - Definitive Guide to Higher Ratings

Wed., Nov. 18

Tue., May 10, 2016

Social Media Analytics - Tracking, Measuring and Reporting New Class

Course Accessible: June 8-21 Available Online

Course Accessible: Feb. 1-14, 2016 Available Online

Course Accessible: June 6-19, 2016 Available Online

Writing Web Content That Works New Class

Course Accessible: June 15-28 Available Online

Mon.-Sun., Nov. 30-Dec. 13

Mon.-Sun., Apr. 25-May 8, 2016

  Dates To Be Announced  
User Experience for the Web New Curriculum
 
  Resources  
  Digital Marketing Certificate Information
 
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs, nellenp@uwm.edu, 414-227-3208
 

Features

Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf

Digital Marketing Certificate
Digital Marketing Certificate
Download the PDF