| Get a base knowledge for the platforms and direction to strategically plan and integrate social media into your marketing communication programs. From that point the usage, experimentation and measurement will allow you to build a successful track record for social media implementation. The State of Social Media course can be taken as a stand-alone course if not pursuing the certificate. Earn a certificate by completing all six courses in 12 weeks. Certificate includes:
- The State of Social Media
- Developing a Strategic Social Media Program
- Identifying Social Media Opportunities that Appeal to Target Audiences
- Developing a Content Strategy to Support Your Social Media Program
- Developing a Social Media Analytics Program
- Capstone: Social Media Strategy Presentations Register for the Session below to be enrolled in the Social Media Online Certificate. Required Textbook
(Purchased by Participant) - Social Media ROI, by Olivier Blanchard
ISBN 0789747413 Select More... to view the schedule
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