Google's core search technology has been widely proven and accepted to be the finest in the industry with Google now handling 70+% of all web searches. Utilizing the same exact underlying search technology and code base as used on Google.com, the Search Appliance "crawler" not only has proven to discover a greater percentage of content than any competing product, but Google's patented search algorithms deliver end users unrivalled ranking and relevancy of the search results.
The software behind Google's search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank™ to examine the entire link structure of the content and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results.
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