The Department of Journalism, Advertising, and Media Studies offers a major or minor in journalism, advertising, and media studies that emphasizes the study of the social implications and responsibilities of the mass media, an understanding of the processes of communication, and a fundamental knowledge of media communication techniques and procedures. The program provides students with a broad background in the liberal arts and sciences, which are vital aspects of contemporary life and essential to those entering careers in media communication.

Criteria and Procedures for Admission to the Major or Minor

1. Applications for admission to the JAMS major and minor are received by the JAMS office between 9 a.m. and 4 p.m. from the third Monday through the fifth Friday of the fall and spring semesters. Applications mailed and postmarked by 4 p.m. on the fifth Friday of a semester also will be accepted.

2. Students are eligible to apply if they meet all of the following criteria:

a. They have at least 24 credits on the transcript, excluding CLEP credits and retroactive foreign-language credits. These 24 credits must include at least 12 credits taken in residence at UWM unless the applicant has completed a bachelor's degree and is seeking an additional major or degree.

b. They have passed the required JAMS major core courses (JMC 101 and 201).

3. Applicants are required to submit:

a. a completed application form containing contact information (phone number, UWM e-mail address, and mailing address) and indicating the minor or intended sub-major/concentration in the major;

b. a current UWM transcript [official or unofficial];

c. a current resume; and

d. a 500-word written statement outlining their academic interests; career goals; experience related to journalism, communication, media, or related areas; and any other factors they believe may be relevant to the decision about admission to the major or minor.

A journalism, advertising, and media studies major requires a minimum of 39 credits in journalism, advertising, and media studies, including 24 or more credits in courses numbered 300 or above. In addition to JAMS 101 and 201, which are required for admission to the major and which count toward the 39 required credits, all majors must complete JAMS 661 (Seminar in Media Communication and Society), which meets the L&S requirement for a research experience in the major, and JAMS 559 (Law of Mass Communication). Majors also must complete the requirements of one of three concentrations (Journalism/Documentary, Media Studies, or Advertising/Public Relations). Students must complete at least 15 upper-division (numbered 300 and above) credits in the major in residence at UWM. The College requires that students attain at least a 2.5 GPA on all credits in the major attempted at UWM. In addition, students must attain a 2.5 GPA on all major credits attempted, including transfer work.

CONCENTRATION REQUIREMENTS

1. Journalism/Documentary: Select one of the following three groups.

Group A (Broadcast)

JAMS 204	Integrated Reporting for Journalism and Documentary	3
JAMS 342 (542)	Television News Reporting	3
JAMS 544 (642)	Television Newsroom Management	3
JAMS 604	Advanced Integrated Reporting for Journalism and Documentary	3

Group B (Print/Online)

JAMS 204	Integrated Reporting for Journalism and Documentary	3
JAMS 320	Print and Online News	3
JAMS 500	Advanced Reporting	3
JAMS 604	Advanced Integrated Reporting for Journalism and Documentary	3

Group C (Documentary)

JAMS 204	Integrated Reporting for Journalism and Documentary	3
JAMS 332	Introduction to Digital Documentary	3
JAMS 532	Documentary Production	3
JAMS 604	Advanced Integrated Reporting for Journalism and Documentary	3

2. Media Studies

JAMS 262	Principles of Media Studies	3
JAMS 562	Media Studies and Culture	3

One Production course from among the following:

JAMS 204	Integrated Reporting for Journalism and Documentary	3
JAMS 231	Publication Design	3
JAMS 232	Photojournalism	3
JAMS 306	Feature and Magazine Article Writing	3
JAMS 307	Strategic Communication Writing and Production	3
JAMS 336	Media Graphics	3
JAMS 504	Critical and Opinion Writing	3
JAMS 602	Specialized Reporting: (Subtitle)	3

One Media Studies course from among the following:

JAMS 356 (556)	Media Literacy	3
JAMS 360 (560)	History of Mass Media	3
JAMS 361	Media Ethics	3
JAMS 450	Race and Ethnicity in the Media	3
JAMS 614	Mass Media and Public Opinion	3
JAMS 615	The Mass Media and Politics	3
JAMS 620	Global Media Systems	3
JAMS 645 (445)	Health and the Media	3
JAMS 659	Comparative Media Law	3

3. Advertising/Public Relations

JAMS 207	Introduction to Strategic Communication	3
JAMS 307	Strategic Communication Writing and Production	3
JAMS 505	Research for Strategic Communication	3
JAMS 524	Strategic Communication Campaigns	3

Course of Study: Minor

A minor in journalism, advertising, and media studies consists of a minimum of 18 credits in journalism, advertising, and media studies including:

JAMS 101	Introduction to Mass Media	3
JAMS 201	Media Writing	3

At least 9 credits must be at the 300 level or above taken in residence at UWM. The College requires that students attain at least a 2.5 GPA on credits in the major attempted at UWM. In addition, students must attain a 2.5 GPA on all minor credits attempted, including transfer work.

Courses (JAMS)

Crosslisted Courses

The following courses offered by the Department of English may be used to fulfill curricular requirements of the undergraduate major or minor in journalism, advertising, and media studies.

English 430	Advanced Writing Workshop	3
English 435	Professional and Technical Writing	3

Related Course

The following course offered by the Department of English may be of interest to JAMS students but may not be used to fulfill curricular requirements of the JAMS major or minor.

English 206

Technical Writing

Faculty and Staff

David S. Allen, Assoc. Prof., Ph.D., Chair
University of Minnesota

David Backes, Prof., Ph.D.
University of Wisconsin-Madison

George A. Bailey, Assoc. Prof. Emeritus, Ph.D.

Paul Brewer, Prof., Ph.D.
University of North Carolina at Chapel Hill

Xiaoxia Cao, Asst. Prof., Ph.D.
University of Pennsylvania

Becky Crowder, Senior Lect., M.A.
University of Wisconsin-Milwaukee

Jane Hampden Daley, Lect., M.S.J.
Columbia University

Tess M. Gallun, Lect., M.A.
University of Wisconsin-Milwaukee

Earl S. Grow, Assoc. Prof. Emeritus, Ph.D.

Ruane B. Hill, Prof. Emeritus, Ph.D.

Gregg Hoffmann, Senior Lect. Emeritus, M.A.

Rachael Jurek, Lect., M.A.
Marquette University

Donald LeDuc, Prof. Emeritus, Ph.D.

Elana Levine, Assoc. Prof., Ph.D.
University of Wisconsin-Madison

Barbara Ley, Assoc. Prof., Ph.D.
University of California, Santa Cruz

Kay Magowan, Senior Lect. Emerita, M.A.

Jessica McBride, Senior Lect., M.A.
University of Wisconsin-Milwaukee

Michael Newman, Asst. Prof., Ph.D.
University of Wisconsin-Madison

Richard Popp, Asst. Prof., Ph.D.
Temple University

David H. Pritchard, Prof., Ph.D.
University of Wisconsin-Madison

Joette Rockow, Senior Lect., M.A.
University of Wisconsin-Milwaukee

Jeffery Smith, Prof., Ph.D.
University of Wisconsin-Madison

Marc Tasman, Senior Lect., M.F.A.
The Ohio State University

Mark Zoromski, Senior Lect., M.A.
University of Wisconsin-Milwaukee

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University of Wisconsin-Milwaukee Undergraduate Catalog 2011-2012
Journalism and Mass Communication
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University of Wisconsin-Milwaukee

Something Great in Mind

UWM Undergraduate Catalog 2011-2012

College of Letters and Science

Journalism, Advertising, and Media Studies