Master Plan
Process
The consultant team will be providing the following planning services in a well organized, complementary and integrated manner:

  • Campus Master Planning
  • Space Utilization and Needs Assessment
  • Transportation and Parking
  • Utilities and Other Infrastructure
  • Student Housing
  • Implementation (Scenario-based) Planning

The planning will be accomplished by a process that integrates six distinct phases of work through an intensive series of on-site investigations, meetings, workshops and forums. The six phases are:

  • Academic Alignment
  • Observations
  • Conceptual Plan and Principles
  • Site/Area/Precinct Studies
  • Final Integration Plan
  • Design Guidelines

The process is not envisioned as strictly linear, but rather as overlapping and cyclical in nature. The committee structure and membership that will be the basis of campus connection to the planning process and the consultant team has been established as follows:

  • Executive Leadership Team
  • Campus Planning Steering Committee
  • Campus Planning Coordinating Committee and Subcommittees
  • Campus and Community Constituent Groups
  • Planning Support Team

View the current Committee Structure and Membership Document.

The Academic Alignment phase began prior to the consultants’ engagement. The Campus Planning Coordinating Committee and Subcommittees engaged in discussions of key questions with the goal of aligning campus physical development with UWM's ongoing academic planning.

The Observations phase was the first task undertaken by the consultants. This phase informed the planning process through data collection (including deliverables from the Academic Alignment phase) and analysis of existing conditions. This included neighborhood and regional context as well as profiles of existing buildings, site and utility/infrastructure, historic cultural resources (buildings and landscapes) and environmental impact.

The Conceptual Plan and Principles phase identifies the key broad-brush principles, development patterns and site/area/precinct characteristics that will create the framework for more detailed studies and plans. This conceptual framework is crucial to the desired dynamic and future flexibility qualities of the master plan. The Site/Area/Precinct Studies phase involves detailed planning work within defined boundaries to be determined. The Integration Plan phase will synthesize and test these different scales and locations to yield a preferred scenario.

Master plan recommendations will be made in a comprehensive and integrated final plan. This will include site systems improvements of image, identity and wayfinding, access and vehicular circulation, pedestrian and bicycle circulation, open space, recreation and athletics. Proposed building improvements will include locations, general massing, setbacks/stepbacks, and potential gross square footage. Historic resource stewardship and sustainability opportunities will be included, including strategies for environmentally responsible execution. Implementation scenarios will outline phasing and funding strategies that can be translated into state-mandated six-year development plan modules.

Campus Design Guidelines will address site, landscape, and building design. They are intended to aid in the coherent, positive design, development, and character of the campus. The goal of the landscape guidelines is to achieve a comprehensive campus fabric that is aesthetically pleasing, practical, and cost-effective to maintain. Site furnishing standards to establish consistency will be included. Developable site guidelines will predominantly address the morphology of future buildings rather than architectural character. This will include uses, height/massing, disposition, entrance/service, and infrastructure relationships. The building guidelines themselves will create detailed frameworks for site relationships, materiality, building and roof forms, facade articulation, fenestrations and encroachments.