School of Continuing EducationRegistration InformationContact UsUWM HomeShopping Cart
UWM logo

SCE HomepageDean's WelcomeCourses & ProgramsCertificate ProgramsDistance EducationCalendarSpecial EventsDepartments & CentersCommunity ResearchInternationalCenter for the Study of the WorkplaceFaculty & StaffCustomized TrainingKeep Me Posted

Connect With Us

HomeCourses & ProgramsCertificate ProgramsFaculty & Staff

Digital Marketing New Available Online


dig·i·tal \Èdi-jY-tYl\ mar·ket·ing \Èmär-kY-tiK\ 1 : The promotion of products or brands via one or more forms of electronic media. (

One of the biggest challenges companies face today is finding digital marketing professionals that can create data driven, integrated Digital Marketing Strategies that attract customers and grow their business. A full 54% of executives believe their marketing team is not equipped to handle new trends and technologies (Aquent/American Marketing Association Marketing Salaries Survey)

Digitize your marketing skills today! Learn from industry experts through hands on, interactive activities and discusions, yielding deliverables you can take to your management team.

  • Industry professionals provide a disciplined approach to creating digital marketing strategies
  • Learn best practices for analyzing data and packaging it into meaningful reports for upper management
  • Acquire techniques for stepping out of marketing silos and towards an integrated approach to digital marketing

Candidates for the Digital Marketing Certificate should have a degree in marketing or related field and/or two years of marketing related experience. Small business owners are also welcome. The courses in this program do not focus on basic marketing concepts.

Courses can be taken towards the Digital Marketing Certificate or individually.

Digital Marketing Certificate New Available Online

Adobe Illustrator - Basics New Class

Thu., Apr. 30

Advanced Digital Analytics using Google Analytics New Class

Fri., Mar. 27

Building an Effective Digital Content Strategy New Class

Fri., Apr. 17-May 1 Course includes Online and Face-To-Face sessions

Capstone - Digital Marketing Certificate New Class

Tue., July 1, 2014-June 30, 2015 Course includes Online and Face-To-Face sessions

Cascading Style Sheets Part II

Sat., May 9

Creating a Social Media Content Plan for your Organization - Content Production and Syndication New Class

Course Accessible: Mar. 16-29 Available Online

Deliver the Right Message at the Right Time with Marketing Automation and Personalization Technology New Class

Wed., May 20

Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data New Class

Fri., May 1-22 Course includes Online and Face-To-Face sessions


Sat., Apr. 18

Listening and Monitoring Strategies for Social Media New Class

Course Accessible: Apr. 27-May 10 Available Online

Reaching Your Target Audience Through Paid Media New Class

Fri., June 5-26 Course includes Online and Face-To-Face sessions

SEO (Search Engine Optimization) - Definitive Guide to Higher Ratings

Fri., Apr. 24

Social Media Analytics - Tracking, Measuring and Reporting New Class

Course Accessible: June 8-21 Available Online

Writing Web Content That Works New Class

Course Accessible: June 15-28 Available Online

  Dates To Be Announced  
Adobe InDesign - Basics New Class
Adobe Photoshop - Advanced
Adobe Photoshop - Basics
Cascading Style Sheets Part I
Foundations for Effective Digital Marketing New Class
Introduction to Digital Analytics New Class
User Experience for the Web New Curriculum
  Digital Marketing Certificate Information
For more information, contact:
Pam Nellen, Program Manager, Business and Technology Programs,, 414-227-3208


Marketing & Technology Spring 2015 Brochure

Marketing & Technology Fall 2014 Brochure

Or download the pdf

Digital Marketing Certificate
Digital Marketing Certificate
Download the PDF