dig·i·tal \Èdi-jY-tYl\ mar·ket·ing \Èmär-kY-tiK\ 1 : The promotion of products or brands via one or more forms of electronic media. (businessdictionary.com)
One of the biggest challenges companies face today is finding digital marketing professionals that can create data driven, integrated Digital Marketing Strategies that attract customers and grow their business. A full 54% of executives believe their marketing team is not equipped to handle new trends and technologies (Aquent/American Marketing Association Marketing Salaries Survey)
Digitize your marketing skills today! Learn from industry experts through hands on, interactive activities and discusions, yielding deliverables you can take to your management team.
- Industry professionals provide a disciplined approach to creating digital marketing strategies
- Learn best practices for analyzing data and packaging it into meaningful reports for upper management
- Acquire techniques for stepping out of marketing silos and towards an integrated approach to digital marketing
Candidates for the Digital Marketing Certificate should have a degree in marketing or related field and/or two years of marketing related experience. Small business owners are also welcome. The courses in this program do not focus on basic marketing concepts.
Courses can be taken towards the Digital Marketing Certificate or individually.